Strategies

We Ran 225 Backtests Hunting for a Strategy That Beats the Market — Here's the Only Thing That Did

We spent three articles showing that popular trading rules — buying the dip, the golden cross, even dollar-cost averaging — mostly lose to just buying and holding. That invites a fair challenge: maybe we tested the wrong rules, on the wrong stocks, over the wrong periods.

So we widened the net as far as our free backtester goes and asked one blunt question: is there anything here that reliably beats buy-and-hold? We ran every combination of:

  • 5 rules — buy the 2% dip (hold 10 days), the 3% dip (hold 5), the 5% dip (hold 20), and the golden cross at 20/50 and 50/200 day averages;
  • 15 assets — the seven mega-caps from our other tests (Apple, Microsoft, Amazon, Tesla, Nvidia, Alphabet, Meta), the S&P 500 and Nasdaq-100, plus broad-market VTI, Berkshire Hathaway, and defensives Coca-Cola, Johnson & Johnson, Costco and AMD;
  • 3 windows — the last 1, 3 and 5 years.

That's 225 backtests. Here's the honest scoreboard.

84% of everything we tested lost to doing nothing

RuleBeat buy-and-hold
Buy the 2% dip, hold 10 days15 of 45
Buy the 3% dip, hold 5 days5 of 45
Buy the 5% dip, hold 20 days8 of 45
Golden cross (20/50)4 of 45
Golden cross (50/200)4 of 45
All rules36 of 225 — just 16%

Data: live Yahoo Finance daily closes, run July 2026. "Beat" = higher total return than buying and holding the same asset over the same window.

Five out of six times, adding a rule made you worse off than if you'd bought once and gone to the beach. And the losses weren't gentle: the worst runs — mechanical rules that stepped out of a stock like Nvidia mid-rocket — gave up more than 900 percentage points versus just holding.

Nothing beat the index

The single cleanest result: across the three broad-market funds, buying and holding was unbeatable.

  • S&P 500 (SPY): 0 of 15 rules beat it.
  • Total market (VTI): 0 of 15.
  • Nasdaq-100 (QQQ): 1 of 15 — and only in a single five-year window.

If you own a broad index fund, this is the whole ballgame: none of the popular "get in, get out" rules we could throw at it made more money than sitting still.

So what did win? Two things — and you can't use either

The 16% that beat buy-and-hold weren't random noise. They cluster into exactly two honest patterns.

1. Buying dips on a few steady mega-caps

One rule — buy the 2% dip, hold 10 days — beat buy-and-hold in all three windows, but on only three of the fifteen assets:

Stock1-year edge3-year edge5-year edge
Apple+28.8+50.7+61.4
Microsoft+14.7+18.8+9.2
Amazon+2.0+7.9+64.7

Edge = percentage points above buy-and-hold.

Real, repeatable-looking outperformance — on Apple especially. But look at the denominator: three names out of fifteen. The exact same rule lost on Nvidia, Alphabet, Tesla, the index, and every defensive. Nobody could have told you in advance that Apple would be in the winning column and Alphabet in the losing one. Pick the wrong ticker and this "edge" is a coin flip that mostly lands on loss.

2. Dodging one specific crash

The biggest single win in all 225 tests: the golden cross on Meta over five years, up +213% versus +71% for holding — a 142-point edge. Impressive, until you see how it did it. Meta fell about −77% in the 2022 bear market; the trend rule was sitting in cash for most of that slide and stepped back in for the recovery. Its worst drawdown was −34% instead of the full −77%.

That's not stock-picking genius — it's crash insurance that happened to pay out. On everything that didn't suffer a giant sustained crash, the same rule quietly lost. To profit from it, you'd have needed to know Meta's 2022 collapse was coming — which is exactly the thing nobody knows in advance.

The honest conclusion

We went looking for a strategy that beats the market. What we found is that "beating the market" was never a repeatable rule — it was either concentration in a stock that happened to trend smoothly, or dodging one crash you couldn't have seen coming. Both are visible only in the rear-view mirror.

The thing that beat the market reliably, across every asset and window, was boring: own the market and leave it alone. No rule we tested beat the S&P 500. That's not a counsel of despair — it's the most freeing result in investing. You don't need a clever rule. You need to be invested, diversified, and patient.

The honest fine print

Every backtest here executes at daily closes only and ignores dividends, fees, slippage and taxes — costs that fall hardest on the active rules, so these idealised numbers flatter the strategies, not buy-and-hold. We can only test still-listed assets (survivorship bias), over the specific windows available, and past results predict nothing. This is educational, not investment advice.

Test your own rule — for free

The point of showing you all 225 results instead of one is that you shouldn't take our word for it. Change the rule, the asset, the window, and watch where your idea lands — winner's column or (much more likely) loser's:

Run your own backtest, free — no signup →

Want to test rules against your own real portfolio, over longer histories? That's what Pulse is for.

Investing Paths builds honest, free tools for retail investors. Nothing here is investment advice; backtested results are hypothetical and ignore real-world costs. Do your own research.